Making dentists more successful with Align.
Align, a medical device company relying on advanced global technology, sought our help to understand how its doctors learn new medical procedures and business processes.
With customer insights and strategic direction, we enabled Align to make its thousands of dentist customers more successful in faster timeframes. Our engagement included exploratory research in dental offices, video stories, personas and scenarios, scorecards and timelines.
Our results supported growth opportunities by directing training and sales support to those most likely to succeed based on demographics and performance metrics.
- Customer Research
- Score Cards
- Growth Road Map
- Personas and Scenarios
- For an example of video stories, please see Giant Ant's public research project Mobile China.